Here’s a little look at some of the work I’ve done for brands over the years…
About
Sonic branding is the strategic use of sound and music to represent a brand consistently over time. While many brands focus solely on using a short audio signature (i.e., a sonic logo), an effective sonic identity can be much more, or frankly much less, than that.
Over the past 8 years, I have worked with some of the largest companies in the world, up-and-coming boutique brands, and top branding and marketing agencies to help produce and compose unique, effective music and sound for use in broadcast ads, social media, in-app experiences, live events, and more. Jump to my reel here if you’re tired of reading about it.
I do not offer a size-fits-all approach to sonic branding, but instead consider the brand’s audience, competition, media infrastructure, and story, to create a unique set of assets and a personalized strategy for every brand I work with. If you’re either extremely bored, or extremely interested in the topic, you can read or listen to some of my published thoughts on what makes for good sonic branding at Marketing Dive, Campaign Live, or on the In Good Companies podcast.
Offerings
- Sonic Logo – short, brand-level audio mark used across media
- Sonic Logo Variations – alternate instrumentations of core sonic logo
- Brand Theme – full length track encompassing brand attributes
- Brand Theme Variations – genre/energy/instrumentation variations of theme
- Custom Campaign Music – branded music for specific campaign story
- Podcast Theme Music – opening/closing theme music for podcasts
- Podcast Transition Toolkit – sounds for scene changes/ad breaks
- Social Media Toolkit – loopable beds and audio-memes for social media
- Live Event Toolkit – walk on music, audio cues, and interstitials for events
- UX/UI Sound Suite – branded ux sounds for apps and devices
- Music Curation Guidelines – guide to choosing on brand music for content
- Sonic Branding Style Guide – a simple guide to using your audio assets
- Sonic Branding 101 – interactive education session covering best practices
Reel
Selected Credits
Composition
- Target Holiday Popup 2025
- Devoured Sonic Identity 2025
- So Delicious Sonic Identity 2025
- Cheetos Sonic Identity 2024
- Zocdoc Sonic Logo 2024
- Snapdragon Sonic Logo 2024
- Tostitos Sonic Identity 2022
Arrangement
- Kroger Theme – Walk On & On Hold Arrangements 2025
- NBA on ESPN Theme – Funk Arrangement 2023
- Pillsbury Sonic Identity – Social Media Arrangements 2023
- Tim Hortons Sonic Identity – Social Media Arrangements 2023
Production
- The Franklin Institute – Space and Body Wings 2025
- Burger King Sonic Identity 2024
- Pillsbury Sonic Identity 2023
- Totinos Sonic Identity 2022
- Polaris Sonic Identity 2020
- Wondery Sonic Identity 2019
Contact
Drop me a line if you want to enlist my services, or learn more about Sonic Branding.
Lucas Murray Music 